Consumer, FMCG and ECommerce

At Argus Partners, we leverage deep industry expertise and a nuanced understanding of the Indian market to provide comprehensive legal solutions across the Consumer, FMCG and E-Commerce sectors. With extensive experience advising industry leaders and emerging players, we deliver tailored, commercially-focused strategies that address complex regulatory challenges, safeguard operations, and enable growth. Our expertise includes corporate transactions, regulatory compliance, dispute resolution, intellectual property, supply chain management, and digital transformation.

Consumer

India's consumer market is one of the largest and most diverse globally, requiring businesses to navigate intricate regulatory frameworks and dynamic market conditions. We advise leading manufacturers, retailers, and distributors across all aspects of business law, including mergers and acquisitions, antitrust, disputes and tax. Our local insight ensures compliance with key legislations such as the Consumer Protection Act and Legal Metrology Act.

FMCG

The FMCG sector is a cornerstone of the Indian economy, characterized by rapid growth, shifting consumer preferences, and increasing digitalization. We offer end-to-end legal support to FMCG companies across the product lifecycle—from development to distribution. Our expertise includes regulatory compliance under the Food Safety and Standards Act, environmental laws, advertising standards, and labelling requirements. We advise on complex mergers and acquisitions, restructuring, private equity and dispute resolution matters, while helping clients optimize supply chains and integrate e-commerce operations. With a focus on fostering innovation and mitigating risks, we deliver solutions that drive success in this fast-paced industry.

E-Commerce

India’s e-commerce sector is experiencing exponential growth, driven by rising internet adoption, technological advancements, and a favourable regulatory framework. With over a decade of experience advising market leaders and innovative start-ups, we provide support to clients across the e-commerce ecosystem, including brands, marketplaces, retailers, and supply chain partners.

We assist with acquisitions, technology procurement, fundraising, M&A transactions, regulatory compliance, product liability, and antitrust issues. Our in-depth understanding of the market enables us to offer commercially innovative advice on integrating online and offline operations, optimizing digital strategies, and resolving disputes. Whether addressing day-to-day operational issues or navigating the complex legal landscape, we empower clients to achieve sustainable growth in the competitive e-commerce environment.

Our Offices

Mumbai

11, 1st Floor, Free Press House
215, Nariman Point
Mumbai – 400021

+91 22 67362222

Delhi

7A, 7th Floor, Tower C, Max House,
Okhla Industrial Area, Phase 3
New Delhi – 110020

+91 11 6904 4200

Bengaluru

20th Floor, SKAV 909,
Lavelle Road
Bengaluru - 560001

+91 80 46462300

Kolkata

Binoy Bhavan
3rd Floor, 27B Camac Street
Kolkata – 700016

+91 33 40650155/56

DISCLAIMER

The rules of the Bar Council of India do not permit advocates to solicit work or advertise in any manner. This website has been created only for informational purposes and is not intended to constitute solicitation, invitation, advertisement or inducement of any sort whatsoever from us or any of our members to solicit any work in any manner. By clicking on 'Agree' below, you acknowledge and confirm the following:

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d) while reasonable care has been taken in ensuring the accuracy of the contents of the website, Argus Partners shall not be responsible for the results of any actions taken on the basis of information provided in this website or for any error or omission in the website; and

e) in cases where the user has any legal issues, the user must seek independent legal advice.