Argus Partners is pleased to have advised CE-Invests, on its investment in TVS Automobile Solutions Private Limited (“TVS ASL”). CE-Invests is the UAE-based strategic investments platform of Crescent Enterprises, investing in mid-market growth companies and private equity funds. TVS ASL is India's largest independent automotive aftermarket player and owns the omnichannel brand myTVS. CE-Invests led the company's Series D fundraise of INR 425 crore (approximately USD 45 million).

The investment is a strategic move by CE-Invests to support myTVS’ next phase of profitable growth in India by extending its physical service network and further developing AI-enabled diagnostics, predictive maintenance and other digital capabilities. myTVS already connects more than 1,000 garages and 10,000 retailers, serving more than 10 million direct and indirect customers. Crescent Enterprises will also bring its regional networks and market expertise to support myTVS’ expansion into the UAE and wider MENA region.

The investment reflects CE-Invests' strategy of backing established, well-governed mid-market businesses with a long-term investment horizon and forms part of Crescent Enterprises' AED 1 billion deployment programme across India, Southeast Asia and the GCC.

The team at Argus Partners advising CE-Invests consisted of Abhinav Bhalaik, Vallishree Chandra (Partners) and Srishti Sneha (Associate).